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From the table to the web: at the top of the ranking of popular foods on Facebook, Instagram and Tik-Tok there is one of the symbols of Italian cuisine: pizza, which today is the most photographed and clicked food ever.

Food has always been one of the first elements of social aggregation, this is why today it is one of the most popular topics on social media.

But why pizza has become the queen of the web, beeing able to generate
an exponential number
of clicks and shares?


Due to its historical origin and its Mediterranean flavor, it is synonymous of Italy, and the Italian cuisine is one of the most popular cuisines in the world.

PIZZA can be adapted to every taste, it is a flexible food, with a crunchy or soft dough and various fillings. Also the price element is important, pizza is affordable for everyone. And then, pizza is a food that almost everyone is able to cook, and this makes it even more popular!

All these reasons have certainly contributed to make pizza the protagonist of the photos on social media.

Moreover it is a naturally PHOTOGENIC food, even without  filters the photo of a pizza is pleasing to the eye and can make your mouth water.

Consequently, the photo of a pizza has a strong emotional impact on the web and the photos posted or shared by people on social medias are the expression of the desire to share that emotion.

Everything revolves around the pleasant sensations aroused by the photo of a freshly baked pizza, even better if taken right in front of a wood oven!